Spikes Asia PR Winners & Shortlists

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Emily Poon, 2024 Jury President

Emily Poon,President, Asia, Ogilvy Public Relations, APAC

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Watch 2024 Jury President, Emily Poon, announce the Grand Prix winner for PR.

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Grand Prix Spikes Asia
CORRECT THE INTERNET

Corporate Purpose & Social Responsibility

CORRECT THE INTERNET

TEAM HEROINE, DDB NEW ZEALAND

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Gold Spikes Asia
SHIFT 20 INITIATIVE

Not-for-profit / Charity / Government

SHIFT 20 INITIATIVE

SHIFT 20 INITIATIVE, SPECIAL

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Gold Spikes Asia
POLLUTION PENCILS

Corporate Image, Communication & Reputation Management

POLLUTION PENCILS

OTRIVIN, VML

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Silver Spikes Asia
CORRECT THE INTERNET

Social Engagement

CORRECT THE INTERNET

TEAM HEROINE, DDB NEW ZEALAND

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Silver Spikes Asia
LETTERS TO NEIGHBOURS

Brand Voice & Strategic Storytelling

LETTERS TO NEIGHBOURS

MANDARIN ORIENTAL, SINGAPORE, FORSMAN & BODENFORS

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Silver Spikes Asia
BUICK NAIL CLIPPERS

Crisis Communications & Issue Management

BUICK NAIL CLIPPERS

BUICK, OGILVY

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Silver Spikes Asia
MCDONALD'S YES KIDS ZONE

Social Behaviour

MCDONALD'S YES KIDS ZONE

MCDONALD'S, LEO BURNETT

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Silver Spikes Asia
SHELLMET

Cultural Insight

SHELLMET

KOUSHI CHEMICAL INDUSTRY CO., LTD., TBWA\HAKUHODO INC.

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Bronze Spikes Asia
HELL AFTERLIFE PAY

Travel, Leisure, Retail, Restaurants & Fast Food Chains

HELL AFTERLIFE PAY

HELL PIZZA, YARN

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Bronze Spikes Asia
ENGLAND BITTER

Real-time Response

ENGLAND BITTER

VICTORIA BITTER, THE MONKEYS, PART OF ACCENTURE SONG

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Bronze Spikes Asia
GIFT OF THE GANGA

Innovative Use of Influencers

GIFT OF THE GANGA

LIFEBUOY, LOWE LINTAS

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Bronze Spikes Asia
THE UNAVAILABLE DROP

Use of Events & Stunts

THE UNAVAILABLE DROP

THE TEPLO FOUNDATION, SEED

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Bronze Spikes Asia
RIGHT TO CARE

Launch / Re-launch

RIGHT TO CARE

QUEZON CITY GENDER AND DEVELOPMENT COUNCIL, MULLENLOWE TREYNA

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Bronze Spikes Asia
PĪKARI MAI

Use of Technology

PĪKARI MAI

PĪKARI MAI, COLENSO BBDO

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Bronze Spikes Asia
ROZA X HUNGER CRYBABY SAUCE

Sponsorship & Brand Partnerships

ROZA X HUNGER CRYBABY SAUCE

NETFLIX & ROZA, VML

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Bronze Spikes Asia
A MILLION LOGOS

Integrated Campaign led by PR

A MILLION LOGOS

COLGATE, OGILVY

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Bronze Spikes Asia
MILK MANGA

Local Brand

MILK MANGA

SEKI MILK, VML OGILVY JAPAN

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Shortlisted Spikes Asia
MONEY DREAM

Consumer Services / Business to Business

MONEY DREAM

HANA BANK, THE.WATERMELON

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Shortlisted Spikes Asia
THE UNAVAILABLE DROP

Not-for-profit / Charity / Government

THE UNAVAILABLE DROP

THE TEPLO FOUNDATION, SEED

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Shortlisted Spikes Asia
VIM BLACK. FAKE PRODUCT. UNREAL IMPACT.

Social Engagement

VIM BLACK. FAKE PRODUCT. UNREAL IMPACT.

VIM, LOWE LINTAS

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Shortlisted Spikes Asia
BUICK NAIL CLIPPERS

Real-time Response

BUICK NAIL CLIPPERS

BUICK, OGILVY

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Shortlisted Spikes Asia
THE LIFE BUREAU

Content Creation & Production

THE LIFE BUREAU

TAIWAN ASSOCIATION OF OBSTETRICS AND GYNECOLOGY (TAOG), OGILVY TAIWAN

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Shortlisted Spikes Asia
CORRECT THE INTERNET

PR Effectiveness

CORRECT THE INTERNET

TEAM HEROINE, DDB NEW ZEALAND

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Shortlisted Spikes Asia
HUNGER RESTAURANT

Use of Events & Stunts

HUNGER RESTAURANT

NETFLIX, VML

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