Leveraging the power of Gen Z attachment to their phones, the campaign introduces CliMate, a collaborative chatbot ambassador between New Zero World and ChatGPT. We are harnessing the diginatives' love for smartphones and transforming it into their superpower.

CliMate will act as a guide, providing information, answering questions, and offering tips to empower young people in making a positive impact. The campaign launch of CliMate will be in September on Zero Emissions Day, leveraging the occasion to create a viral momentum. By utilizing ChatGPT as the main media channel, the campaign capitalizes on the platform's striking appeal, generating buzz. The strategy aims to create a sense of empowerment among the target audience, turning their phone attachment, usually seen in a negative light, into a superpower. The campaign will empower youth to become climate champions to the global fight against climate crisis – thanks to their love of their phones.

ChatGPT’s exceptional growth surpasses even the popularity of platforms like TikTok and Instagram, underscoring it’s unparalleled potential as the fastest-growing application in history.

CliMate will be introduced to the world in September on Zero Emissions Day to kickstart its viral journey. As ChatGPT is a hot and trending topic in the media, it is sure to grab attention. The campaign combines a useful tool that offers help, interactive quizzes, and even gamification with the organic visibility gained when the campaign goes viral. How will it go viral? This is where diginatives excel. They will interact on their devices, spreading the word about the new platform and how it helps them fight the climate crisis. By embracing phone usage as a superpower, young people will be empowered to actively participate in the fight against climate change, channeling their passion and energy through the very device that defines their generation.