June 2023

Cannes Lions Direct Winners & Shortlists

The Direct Lions celebrate targeted and response-driven creativity.

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Chaka Sobhani, 2023 Jury President

Global Chief Creative Officer, Leo Burnett, Global

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Grand Prix Cannes Lions
RUNNER 321

Corporate Purpose & Social Responsibility

RUNNER 321

ADIDAS, FCB TORONTO

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Gold Cannes Lions
OREO CHEAT COOKIES

Food & Drink

OREO CHEAT COOKIES

MONDELEZ INTERNATIONAL, SAATCHI & SAATCHI

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Gold Cannes Lions
BABY SCAN

Food & Drink

BABY SCAN

MARMITE, adam&eveDDB

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Gold Cannes Lions
SOLAR IMPULSE - PRÊT À VOTER

Not-for-profit / Charity / Government

SOLAR IMPULSE - PRÊT À VOTER

SOLAR IMPULSE, PUBLICIS CONSEIL

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Gold Cannes Lions
THE POSTPONED DAY

Not-for-profit / Charity / Government

THE POSTPONED DAY

LALCEC, GREY ARGENTINA

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Gold Cannes Lions
OREOCODES

Use of Mobile

OREOCODES

OREO, VMLY&R COMMERCE

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Gold Cannes Lions
WHERE TO SETTLE

Real-time Response

WHERE TO SETTLE

MASTERCARD, McCANN POLAND

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Gold Cannes Lions
THE POSTPONED DAY

Single-market Campaign

THE POSTPONED DAY

LALCEC, GREY ARGENTINA

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Gold Cannes Lions
OREO CHEAT COOKIES

Social Behaviour

OREO CHEAT COOKIES

MONDELEZ INTERNATIONAL, SAATCHI & SAATCHI

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Gold Cannes Lions
BABY SCAN

Social Behaviour

BABY SCAN

MARMITE, adam&eveDDB

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Gold Cannes Lions
ANNE DE GAULLE

Cultural Insight

ANNE DE GAULLE

FONDATION ANNE DE GAULLE, HAVAS PARIS

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Silver Cannes Lions
The Tax Free Bagel

Food & Drink

The Tax Free Bagel

PHILADELPHIA CREAM CHEESE, GUT

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Silver Cannes Lions
OREOCODES

Food & Drink

OREOCODES

OREO, VMLY&R COMMERCE

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Silver Cannes Lions
WHERE TO SETTLE

Consumer Services / Business to Business

WHERE TO SETTLE

MASTERCARD, McCANN POLAND

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Silver Cannes Lions
#OPTINK

Not-for-profit / Charity / Government

#OPTINK

JUNGE HELDEN E.V., McCANN

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Silver Cannes Lions
INSIDE JOBS

Use of Ambient Media: Small Scale

INSIDE JOBS

VOLKSWAGEN GROUP FRANCE, DDB

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Silver Cannes Lions
PHONE IT IN

Use of Print / Outdoor

PHONE IT IN

SKINNY, COLENSO BBDO

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Silver Cannes Lions
FLIPVERTISING

Data-Driven Direct Strategy

FLIPVERTISING

SAMSUNG, CHEP NETWORK

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Silver Cannes Lions
SUPER FAN COLLECTION

Data-driven Targeting

SUPER FAN COLLECTION

SPOTIFY, NORD DDB

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Silver Cannes Lions
TRANSPARENCY CARD

Use of Real-time Data

TRANSPARENCY CARD

CONGRESSO EM FOCO, AKQA

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Silver Cannes Lions
OREO CHEAT COOKIES

Gaming

OREO CHEAT COOKIES

MONDELEZ INTERNATIONAL, SAATCHI & SAATCHI

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Silver Cannes Lions
FLIPVERTISING

Use of Digital Platforms

FLIPVERTISING

SAMSUNG, CHEP NETWORK

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Silver Cannes Lions
INFLUENCERS' FRIENDS

Use of Social Platforms

INFLUENCERS' FRIENDS

POKER, DDB COLOMBIA

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Silver Cannes Lions
THE BEST-SELLER CONSTITUTION

Real-time Response

THE BEST-SELLER CONSTITUTION

MERCADO LIBRE, GUT

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