At first listeners think that they’re hearing a playback of the New Year’s Eve they experienced a few days ago in Denmark, but after a while reality hits them. The voice over reveals the true nature of the horrible sounds ( It is actual sounds of the bombings in Aleppo) and encourages people to donate to help Amnesty continue their work to secure the safety of the civilians in Aleppo.

To raise awareness towards the conflict in Aleppo, Syria we created a radio spot titled Fireworks from Aleppo. The spot is an acoustic recreation of a Danish New Year’s Eve using actual sounds of the bombardment of Aleppo, Syria. This was broadcasted (Spotify) across Denmark in the days following New Year’s Eve.

Living in the happiest country on earth it’s hard to comprehend the situation in Aleppo, Syria. But on New Year’s Eve Danes got a taste of the chaos taking place in the middle east, that made them reflect on the horror in Aleppo and how they could help in this matter.

The radio spot ran from 2017.01.13 - 2017.01.20 and reached 140.113 delivered impressions.

We also created an online film that explained the concept which was shared across social media gaining:

5.14 million Online Readership

500.000 social reach

678.000 Estimated coverage view

(SFX: Danish New Year’s Eve fireworks exploding)

V/O:

We hope these sounds remind you of a wonderful New Year’s Eve.

In Aleppo, they remind people of something completely different.

V/O:

That’s because these sounds are actual recordings of the bombing of Aleppo.

Help Amnesty secure the safety of civilians in Aleppo.

Visit amnesty.dk to donate