Film > TV / Cinema Film: Sectors

FISH

LOLA MULLENLOWE, Madrid / MATTEL / 2018

Awards:

Silver Cannes Lions
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Film

Overview

Credits

Overview

BriefExplanation

Anyone's who's ever played Pictionary knows that the fun in the game is not about being great at drawing, but in getting it wrong. The classic Mattel game celebrates this in a delightful new spot. It starts with a man getting ready for work and taking a large fish out of his desk drawer. He ties it round his neck and proceeds to wear it all day -in business meetings, at lunch (which happens to be sushi), at an office party tied round his head like a bandana. Just when you're wondering what all this is about (along with the soundtrack, a song with the lyrics "It's a fish"), you get it: someone draws a tie in Pictionary, and of course everybody thinks it's a fish.

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