Film > TV / Cinema Film: Sectors

IT'S ANOTHER TIDE AD

PROCTER & GAMBLE, Cincinnati / PROCTER & GAMBLE / 2018

Awards:

Grand Prix Cannes Lions
CampaignCampaign(opens in a new tab)
Film

Overview

Credits

Overview

BriefExplanation

David Harbour hijacks an Old Spice ad to remind everyone that whenever they see clean clothes it’s a Tide ad. He ends up riding a double horse with Old Spice spokesman Isaiah Mustafa (from the iconic ad the Man Your Man Could Smell Like).

EntrySummary

Old Spice’s “The Man Your Man Could Smell Like” is one of the most beloved and iconic commercials in the last decade. Isaiah Mustafa is an actor known for Old Spice.

This second spot in the Tide Ad campaign had over 824,000 organic views and social conversations around #TideAd spiked again with this continuation of the campaign.

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Other FMCG

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