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LISTEN TO ME

PEREIRA & O'DELL, San Francisco / IGNITE / 2018

Awards:

Bronze Cannes Lions
CampaignCampaign(opens in a new tab)
Case Film

Overview

Credits

Overview

BriefExplanation

We open on a title card: “78 percent of all elected officials in the U.S. are men. The following is based on one of their opinions.”

We cut to a young schoolgirl playing soccer with a group of boys. She’s having fun. After she scores a goal, we hear a whistle blow. A male teacher calls her over. He chastises her for being sweaty and dirty, which is not how a lady should be. When she protests, he interrupts and tells her that she has to act like a lady to be treated like one.

We cut to a real politician’s quote, which is quoted verbatim in the film, then conclude with a sobering reminder: Politicians have the power to turn their opinions into reality, and if you don’t run for office or vote, people like him could end up writing the rules.

EntrySummary

In the United States, women make up 51 percent of the population but only hold 22 percent of elected positions.

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