Outdoor > Digital Screens

INSTAGRAM MENU

DM9DDB, Sao Paulo / MCDONALD'S / 2018

Awards:

Silver Cannes Lions
CampaignCampaign(opens in a new tab)
Presentation Image
Case Film

Overview

Credits

Overview

BriefExplanation

Instagram Menu integrates social networks with point of sale. And then uploads the photos of people eating McDonald's on Instagram on our restaurant menu boards. Breaking all McDonald's guidelines on how to show appetite appeal in a moment clients are actually deciding on what to buy. Leveraging life style and good vibes of the people on Instagram instead of photoshopped appetite appeal photos.

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Gold Cannes Lions
THE REMARKABLE EDITH

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THE REMARKABLE LISE

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DRAGSTER

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C21

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NATIONAL DOWN SYNDROME SOCIETY, NATIONAL DOWN SYNDROME SOCIETY

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Home electronics & audio-visual

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INFINITE

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