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YOUR FRIEND

McCANN CANADA, Toronto / PROSTATE CANCER CANADA / 2018

Awards:

Silver Cannes Lions
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MP3 Original Language
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Overview

Credits

Overview

BriefExplanation

1 in 8 men will get prostate cancer. But 8 in 8 men don’t like the idea of getting a prostate exam from a doctor, even though it can save their lives. It’s too uncomfortable. So this radio spot gives men detailed instructions for the alternative to a doctor: getting a friend to do it.

ScriptInEnglish

DOCTOR:

As a doctor, I know getting your prostate checked can help with early detection of prostate cancer … but a lot of men don’t like the idea of a stranger putting a finger in their rectum.

So here’s an alternative:

Get a friend to do it.

Preferably a friend who can handle a question like:

“Do you mind giving me a digital rectal examination?”

Once you’ve compiled a short list of the friends who are still your friends ...

You’ll want to weed out any big, and or, dirty finger types … former rugby players, pig farmers, tuna fishermen, oil riggers, hot tar roofers, salt miners, fish squeezers.

And I would also dismiss any of your long finger-nailed acoustic guitarist friends from the list as well.

Hopefully, the one friend who remains on the list is a professional puppeteer with a medical degree.

But that’s unlikely, so go see your doctor. It may save your life.

ANNOUNCER:

A message from Prostate Cancer Canada.

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