Luis Guillermo Solís is the current president of Costa Rica, also known as THE TRAVELING PRESIDENT because he has made more than 30 trips to 25 different countries around the world since he assumed his mandate in 2014, breaking all presidential travel records in the history of Costa Rica. Destinos Travel Agency created flylikeapresident.com, a mobile platform synchronized with the Presidential agenda, which showed, the President’s location in real time. Every time the President traveled, a new discount was activated at the very moment he reached the destination. The offer lasted for the duration of his entire stay. When the President was not traveling, Costa Ricans could try to persuade him to travel elsewhere, sending him Tweets of relevant news taking place in other countries which would merit his visit.

The media exposed the exaggerated travel agenda of the president on October 2, 2017, and Destinos Travel Agency decided to take advantage of the conversation to launch flylikeapresident.com on November 1, 2017, the day the president traveled to London. The launch was made in the morning, as a social intervention in the news posts on Facebook of all the media that criticized the president's new trip, reaching people who had commented on each news item. The promotion started when the president landed in London and ended when he left. This same promotional dynamic would be repeated every time the president traveled to another country. When he wasn't traveling, the web activated a platform in of international news in real time with a possible national interest, that people could send to the president via Twitter, to convince him to travel to these new destinations.

As of today, more than 20 offers have been activated. Over 4000 tweets were sent to the President. Every time the President traveled #VolaComoElPresidente became trending topic. Costa Ricans created more than one thousand pieces of their own content around the platform. We reach 1.8 Million unique people. 1.3 Million Social Media Interactions. During the campaign, volacomoelpresidente.com had a traffic of 1.5 million people in a country of 4 million. Sales revenue rose 38% during the low season compared to the sales of 2017, and the best of all, Costa Ricans hated less the President's trips.

Destinos Travel Agency created flylikeapresidente.com (volacomoelpresidente.com),a promotional platform to take advantage of the frequent and exaggerated trips of Luis Guillermo Solis, the current president of Costa Rica.This allowed them to promote, during the low season, that the Costa Ricans could visit the same destinations that he was visiting at a low price.To get new discounts, using the same platform, Costa Ricans could try to persuade the president to travel elsewhere, sending him Tweets of relevant news taking place in other countries, which would merit his visit, in other words, sending Tweets with excuses for him to travel to other destinations

With the understanding that the president travels excessively and that when he does it generates a lot of criticism and conversation amongst the Costa Ricans and the media, Destinos Travel Agency decided to use his travel agenda as their marketing plan creating flylikeapresident.com. Flylikeapresident.com converted each one of the President trips into a real-time promotion for Costa Ricans to travel to that same place with a discount and made Costa Ricans demand more trips from the president by sending tweets to him of relevant news taking place in other countries which would merit his visit. Doing this managed to turn criticism into support for his travels and made flylikeapresident.com the place for Costa Ricans wanting to travel.

Destinos Travel Agency is the category leader in Costa Rica and in 2017, they were looking for a new way to grow during the low season. Our challenge was to speak directly to Costa Ricans wanting to travel and encourage them to do so, making the low season not so low.