A mobile website experience turned into a competition! The unique landing page where users literally need to run in order to scroll it.

A website that tracks GPS and accelerometer data from mobile phone and scrolls if user runs. All along the "length" of this site, we placed one hundred pairs of Alphabounce sneakers, so that anyone could get a pair for free if they reached them first. Competition took place all over the Russia for 14 days.

Thousands of people from all over the Russia were actually running on our track. 106 000 unique users covered 30 000 000 meters total distance in pursuit for the new Alphabounce sneakers.

There are some people who run in parks, some at gyms, other at stadiums. The only way to attract them all is to create a universal running location for everyone who run.

Our brief was to launch the new adidas Alphabounce running shoes, by highlighting their versatility that makes them fit for all kinds of runners. People run at different times of the day, at different places, at different distances, for different purposes. And the only thing that unites them is running.