Coca-Cola and Delta Airlines have a long-standing partnership they wanted to celebrate. An ice-cold Coke is incredible and it’s the same great experience the world over. More money can’t buy you a better Coke, but the same can’t be said for airplane seats. Middle seats are the third rail of flying, to quote the New York Times, so the two brands decided to step in and serve some uplift to those poor souls.  The only way you could get into the Middle Seat Lounge at Boston Logan International Airport was with a middle seat boarding pass.

An ice-cold Coke is incredible and it’s the same great experience the world over.  More money can’t buy you a better Coke, but the same can’t be said for airplane seats. Middle seats are the third rail of flying, to quote the New York Times, so the two brands decided to step in and serve some uplift to those poor souls.

An exclusive airport lounge for those in the middle seat.

We helped Coca-Cola, the world’s most optimistic brand, partner with Delta to create the first airport lounge exclusively for those sitting in the middle seat.

The only way you could get into the Middle Seat Lounge at Boston Logan International Airport was with a middle seat boarding pass. Inside you were refreshed with Coke products, entertainment, massages etc. We even sent them to their flights with a special Coke 3-pack designed to break the ice with their new friends in the aisle and window.

The media uptake was incredible, it blew up in social media and positive mentions of middle seats went through the roof.  Delta has had numerous enquiries to take the lounge to other airports. Stand by!