In the UK all work has to be regulated through medical/legal review and comply with the APBI code of practice, in conjunction with ViiV Healthcare’s code of ethics as we used real patients within the video – ie people living with HIV

Aimed at people living with HIV, communicating benefits of the U=U message, what this means in their everyday lives, for them and their loved ones.

Developed with 14 charities, we gained true understanding into the management and impact, of what U=U means.

Living with HIV? Today it’s just living

We created a film starring people living with HIV, aimed at people living with HIV, to communicate the benefits of the U=U message and what this means in their everyday lives, for them and their loved ones.

We see glimpses into the modern day lives of those having to live with the condition, spanning sweet, tender moments to funny, sexy and personal. All seen in a positive light, to show the befits of reaching undetectable viral levels.

Leading us to realise, those living with HIV are actually, just living.

U=U is a landmark moment for the HIV community, Undetectable = Untransmittable.

Having an undetectable viral load due to effective treatment means you’re HIV is undetectable, and you cannot pass the virus on.

However many people living with HIV didn’t fully understand what U=U meant, which led to many people not doing anything differently – not talking to their doctors, not talking about more effective treatments etc