Pharma > Product or Service Promotion
GETTING SICK IS EASY
GOODBY SILVERSTEIN & PARTNERS, San Francisco / ONE MEDICAL / 2019
Awards:
Overview
Credits
Overview
Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:
N/A
Describe the target audience and why your work is relevant to them.
One Medical’s target audience is consumers—busy urban professionals. They live in cities and spend most of their time there.
To effectively reach our audience, we chose outdoor posters near our offices and commuter routes. Highly contextualized creative showed our audience that we care about and understand our communities.
Cultural/Context information for the jury
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