Outdoor > Digital Outdoor
MAGENTA UNLEASHED
SAATCHI & SAATCHI, London / DEUTSCHE TELEKOM / 2017
Awards:
Overview
Credits
Overview
BriefExplanation
Through a simple chroma-key AR app, everything magenta became an owned media channel through which we could take advantage of Gorillaz’ virtual status. When people pointed The Lenz against anything magenta, we served our audience with Gorillaz content, enriched by local offers. After all, it is much easier to create mountains of flexible, exclusive content when you are dealing with cartoons.
We turned the world magenta: fountains, buildings, grass. And created a whole new dimension of entertainment: from people gathering around magenta fountains to people sitting at home drawing magenta squares — we shared unique content through touch points that was uniquely ours: our brand colour!
Using our customers’ phones and a dab of magenta, we turned Europe into a stage for Gorillaz to enter the real world and reminded everyone of the power of our brand. This was further cemented by local product offers, served through the app.
More Entries from Ambient Experiential & Immersive Digital in Outdoor
24 items
More Entries from SAATCHI & SAATCHI
24 items
Sweet Foods & Snacks
REPLACEMENT
GENERAL MILLS, SAATCHI & SAATCHI
Alcoholic Drinks
PINKY RESTRAINT
MILLER BRANDS, SAATCHI & SAATCHI
