A FUTURE WITHOUT CHANGE adopted a unique approach to student recruitment through an immersive interactive experience where the public could hold, taste, see, smell and hear 17 products which we created. Each one based off a real-world problem and one that Monash is helping to change/ so Instead of a conventional traditional university campaign, these products become our media, and the driving force for potential students to join us in helping to change the world for the better.

When it came to Monash University’s 2019 recruitment campaign we were faced with a huge challenge: how do we get graduating high school students to apply to Monash when they were being bombarded by messages from other universities?

While other universities were chasing quotas of enrolments, Monash University needed to recruit young people who shared our philosophy of making positive change.

Our solution was to bring a future of inaction to life for people to experience today – in all its dystopian and provocative glory. We introduced students to A FUTURE WITHOUT CHANGE: a glimpse into what our world could become if we merely adapt to the issues we face instead of changing them.

With the help of each faculty, we created 17 products that shouldn’t exist – each based on a real problem that Monash researchers are working to solve, as well as courses students can study to help make change.

Digital OOH, online films and social posts featuring our products drove students to our activation events, one held at our campus and another at Federation Square in the heart of Melbourne. Here they experienced the physical products in custom-built environments and further interacted with them through an immersive VR experience.

At a time when universities were bombarding students with messages to join them, Monash university needed to stand out for their 2019 recruitment campaign.

We noticed that most of our competitors all promise the same thing: an idealistic future. But society isn’t creating the world these institutions are selling. In fact, the future looks less promising than ever.

So, Monash decided that it was time to get real. Rather than candy coat the future, we would show what it would look like if we all sat back and let it run its course.

But it wouldn’t be all doom and gloom. Monash is actively committed to solving some of these tough challenges and it was this underlying message of hope that we wanted to convey to encourage students to join us in changing the future for the better.

With the help of each faculty, we created 17 products that shouldn’t exist – each based on a real problem that Monash researchers are working to solve, as well as courses students can study to help make change.

Digital OOH, online films and social posts featuring these products drove students to our immersive and experiential activation events, one held at our main campus and another at Federation Square in the heart of Melbourne. Here they experienced the physical products in custom-built environments and further interacted with them through an immersive VR experience.

The campaign launched 3-4 AUG 2019 at Monash Open Day, with an additional activation at Fed Square 19-20 NOV 2019 supported by digital OOH, online films, social posts and ongoing VR experiences.

With the help of each faculty, we created 17 products that shouldn’t exist – each based on a real problem that Monash researchers are working to solve, as well as courses students can study to help make change.

Digital OOH, online films and social posts featuring these products drove students to our immersive and experiential activation events, one held at our main campus and another at Federation Square in the heart of Melbourne. Here they experienced the physical products in custom-built environments and further interacted with them through an immersive VR experience.

The campaign launched 3-4 AUG 2019 at Monash Open Day, with an additional activation at Fed Square 19-20 NOV 2019 supported by digital OOH, online films, social posts and ongoing VR experiences.