Film Craft > Post-Production

#WOMBSTORIES

750MPH, London / BODYFORM / 2021

Awards:

Bronze Cannes Lions
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Film

Overview

Credits

Overview

Write a short summary of what happens in the film.

The film shows a range of womb stories that are illustrated by an extensive mix of animations that serve to show the complex relationship a woman has with her cycle. The animations are interlinked with stories from real women all at a different times of life, showing an unfiltered insight into what it be like to be a woman. The spot is cleverly intertwined with animations and real life shots. The animations show the inner workings of a woman brought to life. The advert looks at women going through IVF treatment, endometriosis cramps, menopausal hot flushes, and first periods they deal with the subject's head in a way which is empowering to women.

Cultural / Context information for the jury

Bodyform/Libresse wanted to put something out that normalized women's health, by showing all the different stages a woman goes through in her life. Bodyform are working to create conversations and make pivotal changes to the way we view women's health.

Tell the jury about the sound design.

Our role in #wombstories was bringing the picture alive as well as stitch together, through sound, the diversity of shots. The use of animation and live-action gave us the opportunity to incorporate many types of sound design, mixing, use of music, and shoot audio. The film is purposefully disruptive and layered in tone and we developed the tone to the range of emotion shown. Animation requires the sound design to be built entirely from scratch.Our creative solution to balance the storytelling and emotion in the ad was to work through each style of animation, character, and scene to bring it to life. To reinforce the humor and depth of feeling or pain in audio whilst also letting the picture breathe in the right moments.

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