The Official Cannes Lions 2024 Wrap-Up Report
Uncover insights, themes and expertise from across the Festival, as well as exploring 2024 Lion-winning work. Across five content streams, get the access-all-areas view into the creative marketing moments that matter.
Social & Influencer Lions
Multi-Platform Social Campaign
MICHAEL CERAVE
CERAVE, OGILVY PR
Consumer Goods
GONNA NEED MORE TIDE
TIDE, SAATCHI & SAATCHI
Consumer Goods
HEINZ KETCHUP & SEEMINGLY RANCH
HEINZ KETCHUP, RETHINK
Brand Storytelling
GONNA NEED MORE TIDE
TIDE, SAATCHI & SAATCHI
Organic Reach & Influence
YES, COUCH!
FACEBOOK, MOJO SUPERMARKET
Innovative Use of Creators, Influencers or Celebrities.
MICHAEL CERAVE
CERAVE, OGILVY PR
Social Film
WOMEN'S FOOTBALL
ORANGE, MARCEL
Co-Creation & User Generated Content
ASSUME THAT I CAN
COORDOWN, SMALL
Social Purpose
THE NATIONAL SPORT OF KAZAKHSTAN
RUH FIGHTING CHAMPIONSHIP, GFORCE
Single-Market Campaign
NO SMILES
MCDONALD'S, TBWA\HAKUHODO
Consumer Goods
MICHAEL CERAVE
CERAVE, OGILVY PR
Media/Entertainment
YES, COUCH!
FACEBOOK, MOJO SUPERMARKET