Area 23, An FCB Health Network Company, and FCB Health: Healthcare Agency and Network of the Festival

Area 23, An FCB Health Network Company, took Healthcare agency of the festival, while FCB Health took Healthcare Network of the Festival. This collection of six pieces of work shows how creative techniques and innovative partnerships have helped it to cut through.

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Unbreakable

Another example of how a real patient helped inform a creative treatment, this charming film shows how NTM sufferers often get lost in a system and remain undiagnosed. Again, by using animation and by turning the patient into a cute bunny, it shows how to engage using Pixar-style techniques to then land a serious point.
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Sick Beats

Sound-based haptic tech company Woojer and Spotify partnered on a vest for cystic fibrosis sufferers. The vest, which particularly targeted younger patients, used music to help make the daily ritual of clearing their airways more fun. It shows how to problem-solve while at the same time demonstrating the power of your product. It took two Grands Prix, in Pharma and Audio, as well as being awarded nine additional Lions.
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Trapped

Based on one patient’s experience of suffering from pulmonary disease where she said she ‘couldn’t get away’ from her illness – this heart-breaking film shows depicts this diagnosis as a physical and social prison. It demonstrates how effective animation can be in helping to build empathy.
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Fighting for Words

Brain trauma patients can often suffer from a condition called aphasia where they mix up words that sound similar. A series of visually arresting posters accompanied worksheets and the Constant Therapy app helped patients to recover and relearn the words. It shows how analogue channels can work alongside more digital platforms as therapeutic tools. It took a Bronze Lion in Pharma.
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See Sound

See Sound is a home device for people who are deaf and hard of hearing. Having used machine learning to scan YouTube to recognise sounds, it syncs with personal devices to flash up on screen when a particular sound can be heard, for instance a running tap or a timer pinging. It shows how to bring together different tech for the benefit of an under-served community. It took a Silver and Bronze in the Design Lions.
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