Connie Chan: Media Spikes 2024

This was a brave, multifaceted approach to print media. It solves the problem of food waste, it sells a product through recipes and it supports the local farming community – all with a humorous twist to make it memorable!

This combines the comfort of having a cup of tea during the rainy season with the beauty of Indian classical music and traditional songs. They come together as a special installation that brings cultural insights to life in a magical way that’s relevant for the brand.

This work took the widely embraced health measure of counting steps and used it to address a negative perception around eggs. Technology provided the answer, but using the eggs as a communication channel was a clever innovation.

This is a smart idea that really resonates, as we all have moments where our desktops are messy. We might have different ways to organise, file or arrange our files and icons. These desktop wallpapers are on brand as they help organise in a very simple way.

South Korea is the land of fried chicken. Breaking into that market as a brand that isn’t known for its chicken is an enormous challenge. This work shows a strong understanding of pop culture and demonstrates how to turn an insight into an engaging idea.