Find A New Font

Helsingin Sanomat took a Design Grand Prix at Eurobest 2021 with The Climate Crisis Font: a typeface designed to summarise climate change in seconds. This collection of work shows how brands from Amnesty International to IKEA have used fonts for utility or to provide a powerful visual representation.

;

MUTANT FONT

While many select fonts for their clarity, Amnesty International had the opposite idea: creating a style which warped words. The typeface, designed to hide information from machines, sparked global discussion. It demonstrates how a simple gesture can trigger larger conversations, in this case, putting internet privacy on the agenda.
View Campaign
(opens in a new tab)
;

ECO

This font from UK high street stationery store Ryman uses 33% less ink. The stationer invited designers to create a piece of art around each letter, connecting beauty with sustainability. The font was downloaded 64,000 times, showing how art can encourage ecologically-focused best practice.
View Campaign
(opens in a new tab)
;

THE FADING FONT

To raise awareness about Alzheimer’s in China, a selection of Chinese characters with faded strokes represented the condition. The Fading Font was released as a free and shareable resource, inspiring 138 brands to help spread its message. Like The Climate Font, it attests to the power of showing rather than telling, demonstrating how a visual representation can simplify complex concepts.
View Campaign
(opens in a new tab)
;

THE FONT OF KINDNESS

The Font of Kindness was made from the handwriting of children with Cerebral Palsy, highlighting the challenges they encounter. This emotive typeface quickly spread, showing how shareable symbols can turbo-charge a donation mechanic.
View Campaign
(opens in a new tab)
;

THE CLIMATE CRISIS FONT

Finnish newspaper Helsingin Sanomat reinforced its mission – to make complex issues easier to understand – by developing a font to help raise awareness of climate change. Linked to real arctic sea data, the font’s appearance thinned based on the declining amount of Arctic sea ice. It shows the power of a visual metaphor in cutting through the noise.
View Campaign
(opens in a new tab)
;

SOFFA SANS

How do you make a Sofa Planning Tool exciting? Turn it into a typeface. When IKEA noticed that people were using its platform to create art, it introduced Soffa Sans, a downloadable font built from couch configurations. It exemplifies how brands can take inspiration from their users to turn something mundane into something memorable.
View Campaign
(opens in a new tab)