Jeremy Hogg: Industry Craft Spikes 2024

Industry Craft Spikes Juror Jeremy Hogg, Executive Creative Director, Howatson+Company, Sydney, shares six examples of standout craft – including work from a Japanese railway company, an Indian magazine and an Australian football team. Visit Reports on The Work to learn more about this year’s winning work in the Spikes Asia Creativity Report.

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My Japan Railway | JR Group | Dentsu Inc., Tokyo

The more you look at this, the more there is to appreciate. Hundreds of carefully crafted stamps to represent each station, all unique but consistent as a whole. It beautifully captures the romance of the railway, but in a way that feels surprisingly modern rather than nostalgic. It gamifies the commute and makes you want to travel.
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Untangling the Politics of Hair | STIR | FCB India, Gurugram

Untangling the Politics of Hair | STIR | FCB India, Gurugram

The imagery in these posters is so visceral and arresting. You can feel the unrest and immediately understand the repression. It’s the perfect blend of art, journalism and protest.
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Beauty Born of Peace | Himeji Castle | Dentsu Inc., Tokyo

A celebration of the architecture of the castle using a photographic technique that ensures it’s not just the building that’s distinctive, but also all the communications surrounding it. Very strong, very simple – everything sits together beautifully.
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‘Til It’s Done | Football Australia - The Matildas | Ogilvy Australia, Melbourne

If you forgive the inclusion of a hashtag in the final line, this is a lovely way to reinforce the incredible progress the Matildas have made, as well as to celebrate their relentless drive to achieve more. More importantly, it makes the team and their exploits feel bigger than the sport. There’s no way you can read this and not support them in their endeavour.
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AIZOME Wastecare™ Industrial Waste - Certified as Skincare | AIZOME | Serviceplan, Munich

This is a very interesting way to target a very specific audience. The entire piece honours the tropes of the beauty products category but, importantly, doesn’t feel derivative. Every craft decision is well considered, from the layout of the type to the materials of the box. And the reward at the end, showcasing the very simple little bottle with industrial wastewater inside, feels special and significant.
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