Lisandro Ramos: Film Lynx 2024

This is simple and effective. It highlights the habits of tea drinkers with humour and a catchy tune. It’s more about talking with and not at its audience.

This took a blue ocean approach, opening up a new market space and creating new demands. It boosted female sports in the region and promoted sustainability at the same time by thinking of these touchpoints in a more lateral way.

This darkly comic film shows how to look at barriers as creative opportunities, pivoting, taking a risk and engaging new audiences with a ‘nightmarish’ campaign. It also raises brand awareness by offering different payment options, making travel ‘safer’ and more accessible. The brand also managed to appear in an unexpectedly dark environment, away from its competitors.

The best pieces of work blended entertainment and advertising extremely well. This found a new way to promote a boxing event, grab the audience’s attention and drive reach.

Cadillac tackles sources of stress such as street traffic, aggressive advertising and social obligations. It reached people’s hearts by providing them with moments of peace, all while highlighting the brand’s assets.