Being socially connected has been crucial for humankind’s survival. On the face of it our technological advances seem to divide, rather than connect us in a meaningful way. Think of social media, gaming, and algorithms influencing our perception and isolating us. So, is socialising in trouble? For a 150-year-old company committed to true togetherness, it is vital to understand what the future of socialising will look like and how it can continue to bring people together, particularly in less explored spheres such as gaming. Join this session to discover how creativity and media helps Heineken fulfil their purpose.