In a bid to be the change he'd like to see, Williams personally invested £20,000 in a programme he created to bring Black talent to the Cannes Lions 2022. His interest being to invest in Black talent across the industry, providing access and developing talent in the marketing and creative industries. After all the commitments leaders and organisations made after the murder of George Floyd, Williams has kept his foot on the gas. Join to understand how he has navigated this conversation and raised support from some of the world's leading companies, global leaders, and the Black community. He will be speaking on how belief, campaigning, creativity, strategic thinking, and authenticity have brought him to where he is now.