Have you ever wondered what it takes to be a CMO? Hear from brand leaders across industries about the challenges they face as well as the opportunities they are most excited about. Find out what goes on inside the highly complex mind of a CMO, attendees will get to listen directly from the Chief Marketers of the moment about what makes them tick… — The Creative Impact content stream at Cannes Lions is co-curated with WARC, the authority on marketing effectiveness.