From simple beginnings in an unknown city in the northeast of Brazil to heading one of the biggest agencies in the United States. Rafael will get personal about his journey and how creativity guided an ADHD boy growing up in the 80’s who loved to draw throughout his life. This talk will touch topics like NURTURE vs NATURE, the speaker’s first international career opportunity in the Middle East (without speaking any English), and other stories about how creativity opened doors and took him to places he would have never dream of.