Brands are experienced by humans in so many different venues – from advertising, to those that are deeply embedded in the physical and digital customer experience. In a world where data and technology allow us to find patterns between multiple touchpoints across the brand, how can we reconcile the creative messages to drive a real connection? How can we balance creativity and data holistically? What needs to change for us to seamlessly see brands through the eyes of customers? Janet Balis, EY Global Advisory Leader for Media & Entertainment, sits down with Entrepreneur, Businessman and Author, Gary Vaynerchuk, to discuss powerful and disruptive tactics for brand building and content creation that embrace the new dynamics of marketing in a digital world.