The session, hosted by Mark Sandys, Chief Innovation Officer at Diageo will focus on how to build a culture of innovation and being comfortable in the ‘false starts’ that you’re sure to encounter. When the challenge is to innovate for now, next, and beyond, it’s only possible when you create space for a test-and-learn culture that allows people the freedom to experiment and be curious. Getting too fixed on the idea too early, closes down opportunities – staying open to let ideas evolve will lead to breakthrough. The session will show examples of how Guinness & Johnnie Walker have both launched, learnt, and pivoted to land successful innovation.