‘How on earth did they sell that?’ Have you ever seen a piece of work and asked yourself this? If so, this session is for you. Coming up with a great idea is hard. Selling it all the way to the end without making your client think you’re mad is even harder. And it starts with building a solid relationship. Join this session to find out how to focus your creativity on the things clients actually care about – and go from a creative they’d quickly ignore to an advisor they can’t live without.