This is not a presentation, it’s a confession. A sharing of what it takes to create in these changing times. How to be an antenna, a receiver of ideas that can engage people, build brands, create reputation and win global recognition in a complex media environment. Through captivating stories, case studies and personal examples, discover the transformative power of deep listening, radical empathy, and memory exploration. The session provides a fresh perspective on emotional intelligence in the digital era. It will challenges us to rethink the definition of creativity.