Japanese trendsetters have been rocking Asia’s style and lifestyle for decades. In the age of influence, cultural crossover from Japan to the region’s mass markets is exploding, creating collaborative opportunities for global brands. Enter LDH (Love + Dream + Happiness), a leading force of Japanese cool. Chief Creative Officer HIRO and an international panel will share the back-story of the Japanese creative artist management group and its evolution into one of the world’s largest entertainment content powerhouses. LDH played live to over a million people — putting them among the world’s top ten touring acts. This session will also examine how leading consumer brands like BEATS partner with LDH to crack huge markets.