Immersive new technologies are blurring the lines between real and virtual worlds. For many, physical and digital living is fast becoming indistinguishable. Identity is fluid and multiple, with consumers having different personas in different immersive environments. Technology is altering us mentally, emotionally, and culturally, forcing us to rethink outdated stereotypes of what it means to be ‘normal’. We’re on the brink of a brave new world where our human physiology will be limited only by our imagination. Implants, exoskeletons, and extra limbs will allow shatter traditional concepts of ability, disability, and identity. Join this session to understand how we can redefine normality and write a playbook for creativity that brands can use to reach a new breed of customers.