Retail is rapidly transforming. Today’s post-pandemic world demands retailers explore new ways to reach customers wherever they shop – in stores, online, or offsite – and lean into innovative omnichannel experiences. Join this session to understand how you can unlock value, drive growth and build customer loyalty through creativity and agility. Also, learn how first-party insights can drive creative approaches for a seamless omnichannel experience. Discover how brands can re-imagine their relationship with retailers to drive omnichannel innovations including cutting-edge tools, creative solutions, technology, and innovative services to enhance the customer journey – creating a win for all. — The Creative Impact content stream at Cannes Lions is co-curated with WARC, the authority on marketing effectiveness.