Augmented reality and Virtual reality. You’ve probably heard these terms before. And you’ll likely have heard all about how they’re going to transform the creative industry – the entire world, really. But what does that look like? And how can the proliferation of new technologies benefit you? Valentina Culatti, Director of EMEA for Creative Strategy and Global Production at Snap Inc., is familiar with the potential of augmented reality. Just in the MENA region, over 85% of Snapchat users interact with AR lenses every day. And Snap Inc. is working to make AR faster, easier and more efficient, all with the goal of developing quality campaigns. Join us in this session as we discuss with her what the challenges and opportunities are for businesses in MENA when it comes to adopting AR as a creative driver. Learn why making technology more accessible, both to individuals and to businesses, is so important. And see what you may have been missing out on.