Get ready for the big C. The biggest Creative Competition to erase the stigma of Cancer at work supported by $100M in media. 50% of people will get cancer in their lifetime. 50% will be afraid to share this fact at work. It’s time to act and create a culture-defying campaign, programme, experience for everyone living and working with cancer. Edelman, IPG, Omnicom, Publicis, and WPP invite you to join their briefing and compete with the best creative minds in the industry to win the chance to launch your work on World Cancer Day 2024 on all the biggest media networks and platforms globally. C u there.