An African American teenager develops homosexual feelings for a Caucasian classmate. As he comes to terms with the relationship, his father and the other boy's father do not react supportively. The teenager is also bullied by his track teammates at school. His coach consoles him, but the teenager becomes distraught to the point of suicide. He holds a gun to his head before thankfully deciding to call the suicide prevention hotline. We finish with a flash forward to the "what could be": a happy life of the boy as a grown man, marrying another man and later raising a child.

The video was shot over a span of three days in Los Angeles. It premiered on Logic's Vevo YouTube account on August 17, 2017.

After its online premiere, the video quickly went viral. It has since been viewed more than 200 million times on Logic's YouTube channel alone. According to John Draper, director of the National Suicide Prevention Lifeline, calls have increased by 30% to 50% thanks to the increased awareness spread by the video, which prominently features the lifeline's phone number.

Following the video success, director Andy Hines received an increased interest from other artists wanting to make meaningful, socially impacting music videos.