Cannes Lions

1 IN 4 SUFFERING FROM ASTHMA ARE UNDERTREATED!

FOSBURY, Copenhagen / BOEHRINGER INGELHEIM / 2015

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POV women in bed making love from behind with her partner. We can hear she is enjoying herself but her partner sounds very hoarse and strange like he's not well. When she turns around we see a sealion standing behind her in bed.

Super 1. Do you make love like a sealion?

Super 2. Go see the doctor.

Super 3. 1 in 4 suffering from asthma are undertreated.

Logo: Asthma Foundation Denmark.

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