Eurobest

1 MB Campaign

MARVELOUS, Moscow / SKYLINK / 2017

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Background

High-speed internet access in Russia is available in big cities only, but a large number of people live outside them.

Skylink built unique 450-mhz towers and secured high speed LTE for remote areas. But how do we show our message to those who are still in the super slow Internet zone?

Execution

We gathered a database of potential customers by creating a special algorithm, which gathered info about low-speed users, their locations and session duration and then compressed the whole campaign in terms of file size using ASCII symbols instead of images!

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