With the latest edition of Super Premium Films, 10 Cane is giving us a glimpse into how the rum is to be enjoyed when properly living the 10 Cane lifestyle. The films will make you laugh and they will make you cry. But mostly they will make you laugh because laughing is more fun than crying and rum is the most fun spirit around.

The films were shot in a sophisticated and exciting 35mm 4-color film look. More cinematic, more emotional power, more better.In this spot we see Elmo who has been training for this day his entire life - to run around the world. He limbers up on the beach...ready...set...go...however, there is a banana skin on the beach, he slips and falls.