Karuta is an ancient Japanese card game where players would try and snap up the card that was being read, usually depicting nature and day-to-day life. So we took the idea of playing while learning and made poems for 100 varieties of meat.

By adopting Japanese ancient card game “Karuta”, we invented “100 meat Karuta” which is easily played by everyone and learned about meat in a fun way. We made it available for anyone by providing download version.

Picked up by various media and downloaded and played by varying ages, we contributed to the program’s awareness and making eating more enjoyable.