Erect a Giant Rugby Ball venue under the Eiffel Tower to act as a showcase for all things kiwi. On the inside, the ball’s skin acted as a giant 360-degree oval screen with eight projectors working as one to create a seamless audio-visual extravaganza.

Free to the public during the day, by night the ball was used by the New Zealand government and leading corporations to showcase investment and trade opportunities.The Giant Rugby Ball will also be used in the future at other events until it returns to New Zealand for the 2011 Rugby World Cup.

The ball featured in a total of 150 media outlets and was exposed to more than 137 million readers, listeners and viewers.More than 24,000 visited the ball in Paris. It received glowing reports from the public, the media and even the odd All Black legend.Research conducted at the time showed that visitors came from a range of countries, UK 24%, France 21% and Australia 11%. Almost 99% enjoyed the experience and 70% said they intended to visit New Zealand in the next couple of years.