Cannes Lions
102 millions
Y&R, Buenos Aires / FUNDACION VIDA SILVESTRE / 2018
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Overview
Entries
Credits
OVERVIEW
Description
A young man lives in a place where there´s no access to drinking water. His dream is travelling to Mars to enjoy it every day.
Execution
We posted the film on our social networks on 22nd March, World Water Day.
We did a PR campaign to amplify the message.
Outcome
On 22nd March, World Water Day, Fundación Vida Silvestre installed the lack of clean water on media.
Unique users: 12.989.183
Earned media: $3.325.044
Selected for the Green Film Fest 2017
Selected for the Patagonia Eco Film
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