Cannes Lions

140 CHARACTERS

SANCHO BBDO, Bogota / 140 CHARACTERS SHORT FILM FESTIVALS / 2013

Case Film
Case Film

Overview

Entries

Credits

Overview

Execution

We created 140 Characters film festival

The first short film festival inspired by tweets.

Outcome

We were able to get cinematographers of the world, to start seeing each tweet as a micro script, which inspires them to create short films.

We have received over 400 short films inspired by tweets.

The festival has established itself as the first content platform of its kind in the world. To the point that brands like Nokia and Telefonica have decided to use this platform to generate their own content. With only 15 months of being created, the idea for the festival was nominated for “best Latin idea for the world” next to historical work from Coca Cola.

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