Moods 1500 Dots Condoms offer thrice the pleasure offered by regular dotted condoms. Since the dots are on the outer surface, it’s likely to offer more pleasure to women over men. So the solution was to entice women.

Kolam is a unique art quite popular all over India. A geometrical line drawing created by joining a grid pattern of dots, Kolams are an integral part of every festival and are drawn in public spaces as well as in front of homes.

So, the creative solution: 1500 Dots Kolams integrated with Kamasutra postures that offer maximum pleasure to women.

People were completely enticed by the enticing 1500 Dots Kolams. Everyone actively interacted with the anchor - including lots of women. They took photographs. They laughed, whispered into their spouse's ears. Everyone enjoyed the Kolams. They also shared their joy with the world – through facebook, youtube and mails. The conservative citizens of the country celebrated the brand in thousands. In thousand five hundred’s, you could say.

The Result: Moods 1500 Dots Condoms ran out of stock within 15 days after the promotional activity kicked off.