For over 200 years, people who are "in-the-know" have always appreciated the craftsmanship & passionate spirit that give 1800 its superior taste. DraftDigital created a rich media ad to showcase the 1800 Tequila product and its multiple uses. The goal of the creative was to communicate the key 1800 Tequila brand communication messages to their target audience of 25-40 yr. old males by using copy that invites consumers to celebrate their passion for the good life by tasting the distinctive style of 1800 tequila, feature the bottle prominently and reflect on the aspirational, intriguing essence of 1800 -- "The key to a thrilling, enjoyable and sophisticated experience" 1800 tequila shows that you have a distictive style and live the good life with passion. The ad generated 1.35% CTR (industry average is 0.20%)