Cannes Lions

1914 TRUCE

WAVE STUDIOS, London / SAINSBURY'S / 2015

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2014 marked the 20th anniversary of Sainsbury's partnership with the Royal British Legion - and the centenary of the First World War.

We wrote a script based on the famous Christmas Truce of 1914.

The story ends with young British soldier giving a young German soldier a simple Christmas gift: a bar of chocolate.

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