GAP wanted to use iconic American guitar rock so we dug into our knowledge of this era of American music and came up with the perfect song for them.. not only did it fit perfectly with picture, but even brought to mind GAP's early origins.

We spent one month or so testing out our ideas for rock tracks that might fit the best with Wednesday Group's creative idea. Once we landed on "1969" it clicked immediately and we moved into the licensing phase. Now the track is online, worldwide!!

We are very proud of the outcome. The spot took on an interpretive dance feeling with models moving their bodies in unexpected ways together with this strong rock track. It brings back the freedom of the '60s without overtly trying to do so. Engagement with the spot has been strong since the music lends this GAP campaign a feeling of "cool." And encourages the coolness in diversity of all shapes and colors.