Cannes Lions
2ADVANCED STUDIOS, Aliso Viejo / FORD / 2006
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Ford Fusion built for those who live their life in drive.The 2006 Ford Fusion microsite offers an online community in which people can upload pictures showing where their lives were headed and share their experiences with a worldwide audience. Visitors can then fuse two pictures together to create a unique and fun image that can be stored in the online gallery or emailed directly to friends. The idea was to play off the name, Fusion, while creating an innovative means of driving people to the site.
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