Cannes Lions
INNOCEAN WORLDWIDE, Seoul / HYUNDAI / 2013
Overview
Entries
Credits
Execution
① ‘Mobility’ Concept reflects the Hyundai, Let's make 'a Moving wall'!
After many experiments, Hyundai have made Hyper Matrix out with 3,500 cubes.
② The World's first and biggest, Hyper Matrix Display.
It’s like 3D movie without 3D glasses when the moving particles reacts to display.
③24 Meters width, 14 Meters height, and 12 Meters depth.
Mapped a Full 3D video that is 8 times the size of a HD video.
④Created an interactive platform that make lights energy,
reacts to the movement of audiences.
Outcome
The performance that never lost the audience’s eye even for a moment.
This is the true achievement of Hyper-Matrix.
① This is new technology.
Hyundai Motor company’s mobility and new art technology generated an artistic synergy effect.
② 1st place for the whole exhibition from 2012 Yeosu Expo.
③ 740,000 Comments on Online.
④ Media and YouTube has praised it as an unique and creative performance.
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